PRESS RELEASE
CARILEC PR CONFERENCE ENDS ON HIGH NOTE

Public Relations Practitioners and Corporate Communicators drawn from member utilities of the Caribbean Electric Utilities Corporation (CARILEC) have ended their two day Annual Conference in the Dominican Republic with a renewed resolve to develop a greater appreciation of the considerable benefits that can flow from the establishment or strengthening of communications departments within electric utilities in the Caribbean.

The Conference noted that company law and practice around the world demanded that effective stakeholder relations should be mainstreamed as an essential element of any corporate structure or strategy.

The consensus reached at the Conference proved that the benefits of having internal PR departments far outweighed the costs. Participants were of the view that stakeholder relations could not be divorced from the other factors that help to determine corporate direction, such as the vision, mission, values, and the strategic objectives of a company.

At the same time, it was observed that globalization was introducing many new challenges and opportunities for PR practitioners. On the one hand, the liberalization of finance, information and technology was expanding the geographic reach and influence of a range of stakeholders, with differing value systems and interests. Whilst on the other hand, practitioners now had access to newer, more powerful tools to practice their trade, such as the Internet.

The Conference featured a number of high-quality presentations by seasoned independent PR practitioners as well as by managers of corporate communications departments.

The Conference attracted participants from: Aqualectra of Curacao, Dominica Electricity Services Limited, EGE Haina of the Dominican Republic, Saint Lucia Electricity Services Limited, St. Vincent and the Grenadines Electricity Services Limited, WEB Bonaire & WEB BMG, The Barbados Light & Power Company Ltd., The Power Generation Company of Trinidad & Tobago, The Trinidad & Tobago Electricity Commission, The Bermuda Electric Light Company Ltd, Caribbean Utilities Company and Grenada Electricity Services Ltd.

The Trinidad and Tobago Electricity Commission (TTEC) has graciously offered to host the 2005 Public Relations and Corporate Communications Conference.

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